Pricing corporate events is not just about room rental plus catering.
High-performing teams package outcomes, guard margin, and keep complexity controlled.
Build 3 package tiers
Core
- Meeting room
- Standard AV
- Coffee/service basics
Growth
- Enhanced F&B options
- Extended AV support
- Flexible room setup windows
Premium
- Dedicated event support
- Advanced AV/staging package
- Higher customization allowances
Margin guardrails to set up first
- Minimum spend by day/time band
- Overage pricing for setup changes
- Staffing surcharge triggers
- Lead-time-based pricing adjustments
Discount policy framework
- Pre-approved discount ranges by segment
- Approval threshold tied to margin floor
- Value-add swaps before rate cuts
Sales-to-ops alignment checklist
- Package inclusions documented clearly
- BEO reflects all sold items and constraints
- Handoff owner assigned before final client sign-off
Use Meetings to keep pricing assumptions and event execution aligned in one workflow.