Package pricing fails for two reasons: too much complexity or too little margin control.
Avoid these 7 mistakes.
1) No clear package tier boundaries
2) Discounting before value-add swaps
3) Ignoring setup-change cost drivers
4) Weak minimum spend guardrails
5) Misaligned sales-to-ops inclusions
6) Inconsistent approval thresholds
7) No post-win margin review process
Top next step
Set one margin floor and one discount approval threshold for all packages this quarter.
Use Meetings to keep sold scope and operational delivery aligned.
Fixing these increases both close rate and delivery predictability.
For a deeper framework, see Corporate event package pricing playbook.