Reports Overview
HotelAmplify's Sales & Catering reports turn your accounts, groups, functions, and financial data into actionable insight. You will find them at Dashboard → Sales → Reports.
Plan requirement
Advanced analytics and reports require a Professional plan or higher. On other plans the reports page shows an upgrade prompt.
The reports dashboard
The reports landing page opens on an Overview tab with headline metrics - revenue, bookings, groups, and group pace - plus quick links to the most-used reports. Additional tabs organize reports by area: Financial, Sales, Groups, and Catering.
Available reports
Accounts & Contacts
- Booking Activity - booking volume and trends over time
- Top Accounts - your highest-producing accounts
- Top Contacts - the contacts driving the most business
Groups
- Contracts - group contract status and pipeline
- Group Pace - group bookings pacing against prior periods
- Group Production - room nights and revenue produced by groups
Functions
- Banquet Event Orders - BEO activity and status
- Catering Pace - catering revenue pacing
- Function Pace - function bookings pacing
- Function Space Utilization - how efficiently your event space is being used
Financials
- Revenue Analysis - revenue broken down by period
- Revenue vs Budget - actuals compared to budget
- Payment Schedules - upcoming and past-due payments
- Lost Business Analysis - why business was lost and what it was worth
- Sales Productivity - activity and results by salesperson
Running a report
- Open the reports dashboard and pick a report.
- In the configuration dialog, choose a date range (the current month is pre-selected) and any report-specific options.
- Click Run Report to generate it.
See Custom Reports for how to tailor a report's parameters and filters, and Exporting Reports for getting the results out as a PDF.